Lee Schneidman
Contact

Visual designer Brand · Motion · Product · Image Tel Aviv

I design for places words can’t reach.

01

Product design

Interfaces I stand behind. Research, prototype, build, ship, then measure what people actually did with it. I write the code myself, so nothing is lost between the idea and the thing.

01.1
The poem on screen: seventy cells, each word carried by an image, a colour, or the word itself.

Solving problems by composition

האמנם — ?

Interactive exhibition · 2026

A poem you can take apart and put back differently. 380 visitors came in; 81% changed the poem.

700 images, curated by hand UX · code · print · 8 nights live

haomnam.com ↗

The poem, on screen · a real visitor’s poem from the last night, the clip carries it read aloud

01.2

A machine allowed to be unsure

sensitiveinjection

Speculative interface · 2025

A machine given something it was never built to have: a soft spot. Ask it for anything.

running live · type into it HTML · CSS · JS

Open full screen ↗

Running here, live

01.3
The colour system: every word of the poem carrying its own researched colour, in a grid.

Instruments, built before the piece

The tools

Curation software · 2025–26

Software to hold 700 images against seventy words across ten archives, and to see at a glance what was still missing.

built before the piece Python · JS · 10 archives

Play with one, live ↗

The colour system · one of the tools

01.4
The book standing open at its title spread on the plinth: האמנם — ? A spread: Elmo on the right page, Herzl on the left. A spread: the Three Graces facing a dead tree in the desert.

Seventy words, seven hundred pages

The printed book

Print design · 700 pages · 2026

One image per word, seven hundred pages, bound with an exposed spine to open the way Hebrew reads.

every spread, a pair editorial design · 20×20 cm · offset

The book, open at its title · two of its spreads

02

Brand & motion

A channel identity from wordmark to end card, title sequences for four shows, and a reel of eight works cut to the beat of one track. Ten films underneath.

02.1

Letting the cut do the talking

Showreel 2026

1:26

Eight works, one cut, on the beat.

10 films below titles · branding · short film

Open the reel full screen ↗

02.2
CHEERS, For Wine Lovers: the wordmark over a vineyard. The letters of CHEERS in wine red, with the channel’s claim in a cream card. Prost, Yamas, Salud in script over grapes. The end card: CHEERS on a pour of wine.

A channel’s identity, in motion

CHEERS

Channel identity · spec · 2024

A broadcast identity for a wine channel: wordmark, palette, idents, lower thirds and end card, all cut to move.

one system, in motion branding · idents · 1:07

Four frames from the identity film

02.3 Film library · click to play above · spec = a study brief, not a commission

03

Image making

Three ways to make an image without a camera: AI posters in the language of real NGOs, a film drawn entirely in p5.js, and a typeface cut from handwriting.

03.1

Designing a better world

צער בני אנוש

Adoption posters for people · 2025

A speculative future where humans wait in shelters to be adopted, written in the language of real welfare NGOs.

made with AI in AI’s own aesthetics · 3 motion posters

03.2

א ב ג ד ה ו ז ח ט י כ ל מ נ ס ע פ צ ק ר ש ת

מאיר אריאל

A handwritten line orbiting inside a generated ellipse of dots. Generated branches, ink on paper, with a handwritten line. A generated tree of lines on black, with a handwritten line.

Handwriting, and code that draws

מאיר אריאל

Typeface & generated visuals · 2024

A typeface built from handwriting, letter by letter, and every image in the film generated in code with p5.js.

nothing photographed type design · p5.js · 1:07 film · spec

Watch the film ↗

The typeface, live · three frames generated in p5.js

Contact

Looking for a brand, motion or product role. Tel Aviv or remote, available now.

leeleesksk@gmail.com

Written by hand. No framework.